I started out as an editorial assistant twelve years ago. Since then I’ve worked on consumer magazines as a features writer, sub-editor and editor, and for the past seven years at TUI Group as a digital copywriter and editor for a portfolio of holiday brochures, magazines, websites and blogs. You can find out more about my background on LinkedIn.
These days, my freelance work spans the three main areas of copywriting, editing, and SEO. Sometimes a job requires just one of those elements, but most of the time it’s all three.
I’ve produced creative copy for household brands including Shell, Thomson Airways and First Choice holidays, all the way through to local business startups. My specialist subject is travel, although I’ve written about everything from health and fitness to finance, too. It’s all on my portfolio.
Sometimes I’m asked to rewrite and refresh existing content, and others I’m given a blank canvas. Either way, I’m well-versed in the art of working to a client brief thanks to seven years in TUI’s content team.
I spent four years of my career editing a magazine, so I’m familiar with the world of flat plans, Adobe InDesign and print deadlines. My editing services include proofreading for spelling and grammar, maintaining a consistent tone of voice, and checking on-page design elements. I have also worked with brands to develop tone of voice and style guides.
The bulk of my work is for digital channels – particularly blogs – so SEO and content strategy has become a big part of what I do. I use tools like BrightEdge and SEMRush to research and select relevant top-level keywords, as well as long-tail search queries to build targeted content around. I’ve also worked with various brands on linkbuilding exercises and am currently contracted as a local market web producer for Microsoft, optimising Office.com pages for the UK, Australia and Canada.