I’ve been attempting to clean up my inbox and came across this list I sent myself after Mumsnet BlogFest back in November. I went along to the blogging conference for work and really enjoyed it – the majority of the sessions were excellent (bar an ill-advised and unnecessary debate on feminism and mummy blogging), and so were the goody bags.
I’m going to write myself a list like this after every conference or training session – it’s the only way I can actually retain anything.
1. Social media is the technology and practices people use to share stuff.
2. Sprout Social is a great tool for blogs. Keeps track of customers, is used by Virgin Media.
3. Take a look at Canva.com for simple graphic design.
4. Retweetlab.com – tells you the best day, time to tweet.
5. Use the phrase Please ReTweet (not RT) to get better click-throughs.
6. Use 1-2 hashtags max.
7. Choose a custom URL in G+ at the top of the page.
8. Profile of G+ users: 45% have kids, they’re mostly in the south of UK, there are more male than female users, 1:5 = HH4 (household of 4), 63% = BC1, 40% earn 50k+
9. ‘Facebook is for people you know. G+ is for people you want to know.’
10. Google helpouts are expert hangouts where you pay an expert to help you per minute.
11. Strategy = what is our reason for being, and what are our tactics for doing it better?
12. Google ‘social media cheat sheet’ to find out best sizes for pix on social media.
13. Go self-hosted or you can’t officially run sponsored posts, affiliate marketing.
14. Comment on other blogs – it’s a conversation.
15. Look into using the Yoast plugin.
16. Use Domain Monster for buying domain names.
17. Don’t host with GoDaddy.
18. Choose a host that does daily backups for you, expect to pay around £3 or £4 pm.
19. Subscribe to your own blog and you’ll get a copy of each post in your inbox = instant backup.
20. Author rank is the future of blogging.
21. Learn to code at code.org (codecademy.com).
22. Don’t bother with META tags.
23. Look up ‘nofollow links’.
24. Use if this, then that. It’s pure genius.
25. Zone is an agency that finds bloggers for brands.
26. The blogger should be able to dictate what they post about, not the brand.
27. All blogs should include a PR and disclosure statement.